chapter 3 mcqs marketing management 13th edition by kotler

Retail marketing includes a set of activities where a retailer buys products from a wholesaler or manufacturer to sell them to end-users (consumers).Hence, Foreign Exchange market is formed on geographical basis. The Foreign Exchange Market deals in c urrency of all the countries and facilitate exchange to take place.

Population type and density (urban, suburban, exurban, or rural).Location (country, state, city, ZIP code).In total, there are six factors that pertain to geographic segmentation and can be used to create customer segments:.People living in the same environment tend to have similar wants and needs, and geographic segmentation allows marketers to target audiences in a country, city, or region with messaging that appeals to their specific wants and needs. Geographic segmentation is a type of market segmentation that groups prospective customers based on where they live.A corporation may therefore focus its resources on the initiatives that are most likely to be lucrative, with risk minimized and clarity regarding the marketing and delivery of a product increased.įoreign Exchange Market:- The foreign exchange market (forex, or FX market) is a financial institution that allows one country's currency to be exchanged for that of another. It is the most liquid among all the markets in the financial world.Market segmentation assists businesses in reducing risk by determining which items are most likely to get a share of a target market, as well as the most effective marketing and delivery methods for those products.Markets can be segmented in number of l ways, such as geographically, demographically, or behaviourally.

Market segmentation is to identify specific groups of customers so that products and branding may be customized to suit them.

Market segmentation is the practise of breaking a market into different consumer groups, each with a shared attribute, such as needs or behaviour. It's a ' divide and conquer' tactic.The correct answer is Foreign Exchange Market

Chapter 3 mcqs marketing management 13th edition by kotler